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notfinal hero

there's always another build

berlin-based design studio. product, brand, and web — with the craft to back it up.

open for projects
user flows layout design javascript responsive interfaces figma prototyping react interactivity html & css
API querying usability testing web development branding photoshop animation project management illustrator
visual direction marketing ui design cross-functional work motion design indesign writing after effects
research creative direction webflow design systems spline graphic design info organisation claude code
product design accessibility user research landing pages typography cms integration content strategy knowledge graphs documents performance ableton live structured data databases ai tools
one.stop.shop.
design
+
development
brand identity

brand identity

i'll help you build the foundation everything else sits on. from strategy and naming through to logo design, colour palette, typography, and a complete visual language — packaged into a brand book you'll actually open again. whether you're starting fresh or evolving something that's outgrown its first version.

logo design ·visual identity ·naming ·brand guidelines ·logo design ·visual identity ·naming ·brand guidelines ·
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web development

web development

i build fast, hand-coded sites that don't hide behind bloated frameworks. i'll take your figma designs and turn them into responsive, semantic html with modern css and vanilla js. i can handle animation, interaction, performance tuning, and accessibility — baked in from the start, not bolted on after launch.

html & css ·javascript ·performance ·accessibility ·html & css ·javascript ·performance ·accessibility ·
<div> <h1/> </div>
product design

product design

i'll design interfaces people actually want to use. i work end-to-end — from discovery and information architecture through wireframes and user flows, all the way to high-fidelity figma screens with proper handoff specs. i design with engineering constraints in mind so nothing gets lost in translation between what you see and what gets built.

ui design ·user flows ·wireframes ·figma ·ui design ·user flows ·wireframes ·figma ·
cms & integrations

cms & integrations

i'll connect the things that should be talking to each other. i set up headless cms platforms like prismic, contentful, or sanity — content modelling, migration, api integrations and webhooks. i can also build automation workflows with zapier and make that save your team real hours every week so you can focus on the work that matters.

prismic ·contentful ·webhooks ·zapier ·prismic ·contentful ·webhooks ·zapier ·
CMS
design systems

design systems

i'll give you consistency at scale without killing creativity. i build component libraries in figma and code, design tokens, theming, usage guidelines and governance docs. i make systems that evolve with your product — including an adoption strategy and team training so it actually gets used instead of collecting dust.

component libraries ·tokens ·documentation ·figma ·component libraries ·tokens ·documentation ·figma ·
prototyping

prototyping

i'll help you test ideas before you build the expensive version. i make figma interactive prototypes for quick validation, coded html/css/js demos when fidelity matters, and i run structured user testing sessions to get honest feedback. it's cheaper to learn now than after three sprints of engineering.

figma prototypes ·coded demos ·user testing ·validation ·figma prototypes ·coded demos ·user testing ·validation ·
ux research

ux research

i talk to your actual users so you don't have to guess. i run interviews, surveys, moderated usability testing, and competitive analysis — then synthesise it all into personas and insights that drive real product decisions. i'll give you evidence over gut feel, every time.

interviews ·usability testing ·synthesis ·personas ·interviews ·usability testing ·synthesis ·personas ·
api development

api development

i build the invisible layer that makes your product work. rest and graphql api design, node.js and serverless backends, database schema and migrations, authentication and permissions. i write clean, documented code built to handle what you throw at it without keeping anyone up at night.

rest apis ·node.js ·databases ·auth ·rest apis ·node.js ·databases ·auth ·
GET POST {json} 200 OK
copywriting

copywriting

i write words that do real work. product and marketing copy, microcopy and ui text, brand voice guidelines, and content strategy. i write clear, honest copy that sounds like a human actually wrote it — because one did. from your landing pages to your error messages, i make every word earn its place.

product copy ·microcopy ·brand voice ·ux writing ·product copy ·microcopy ·brand voice ·ux writing ·
analytics

analytics

i'll help you measure what actually matters. i handle analytics setup, event tracking, custom dashboards and reporting, conversion funnels and attribution modelling. i turn numbers into clear next steps that drive real product decisions — no vanity metrics, no drowning in data for data's sake.

dashboards ·event tracking ·reporting ·data strategy ·dashboards ·event tracking ·reporting ·data strategy ·
+42%
your selection
projects 30 projects
field atlas identity ·web 2024
commons protocol brand 2024
repair network identity ·web 2023
open climate data data viz 2023
seed vault motion 2023
collective spaces brand ·web 2023
studio resonance identity 2022
bright assembly web 2022
how i work

i take the initiative

to build amazing things, everyone must play their part. especially when time is tight, the last thing you need is someone to babysit. i'm self-motivated and independent — i'll keep the big picture in mind, and proactively ask if i need support.

great teammate

all life's best things are built with other people. when it's time to collaborate, i cherish other people's perspectives — particularly those that often go unheard. i bring joy, kindness and vibrancy to your team culture.

i live and breathe ux

i spend a great deal of my spare time exploring and learning about it. user experience is not just about user journeys or visual design, but the aggregate of how someone feels at every stage interacting with a product.

you can count on me

my thinking is structured, my schedule organised, and my outputs reliably top-quality.

communication won't be a problem

nobody likes a bad listener. i'm engaged, gracious, and ask thoughtful questions.

it's the little things

the difference between good and great? the last 10%. i add those extra details that make users fall in love.

integrity is essential

i try to tell the truth wherever i can, and i work best with people who do the same.

eager to learn and grow

all my most valuable skills are self-taught, and i love to get my hands dirty figuring out something new. i highly value constructive feedback, reflecting on personal growth, and adding new tools and strategies to my repertoire.

about-03
Simon Camp Simon Camp

simon camp

originally from bristol, now based in berlin. a decade of experience across the full design process — from user research and flows through to polished interfaces and working code.

i've worked with startups, agencies, and independently — always focused on craft, clarity, and making things that feel considered. ba philosophy from ucl.

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